Zoho Campaigns is obviously integrated with all other existing Zoho products and there’s also third-party integrations with tools like G Suite, SurveyMonkey, Facebook, YouTube, WordPress etc.

It has a simple drag-and-drop interface and you can set up follow-ups and other automated actions to manage your campaigns. Zoho Campaigns has a ton of attractive newsletter templates which cover everything from Black Friday to seasonal events and other themed campaigns. Zoho also has one of the most user friendly CRMs around in Zoho CRM which is fully integrated with Zoho Campaigns. Zoho specialize in making complex software simple and do everything from remote desktop software with Zoho Assist to network monitoring software with Zoho 24/7. If you’re looking for an easy to use email marketing software for beginners then look no further than Zoho Campaigns. With this in mind, here then are the best small business email marketing providers of 2023 in order of ranking.

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The reality is that unless you really want to have everything saved on your desktop, you’re really limiting your business by searching for Mac or Windows desktop only email marketing software. We found that Zoho Campaigns is the best email marketing software for Mac especially for small businesses due to the way it makes the complexities of email marketing so easy. In our extensive research, we found that all the best email marketing solutions are now Cloud based with very few having desktop apps for either macOS or Windows. The best email marketing solutions also include their own lead generation and CRM tools to help you manage email campaigns every step of the way. Nowadays, email marketing is a highly specialized field and no longer just a case of sending out bulk email blasts and hoping for the best.Įffective email marketing nowadays is all about permission marketing which means accurately targeting potential customers, allowing them to opt-in, engaging them, following-up and ultimately, converting them into clients. The days of harvesting emails using crawlers and spamming are long gone.

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